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Marketing Strategy

The 13 Best Healthcare Marketing & Advertising Agencies in 2026

By December 16, 2025April 2nd, 2026No Comments

Introduction

Last updated: April 2026

Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization, and strict data privacy standards has fundamentally changed what it takes to launch and grow a brand in this sector.

For marketing leaders in pharmaceutical, medtech, and healthcare organizations, the challenge is no longer just about “awareness.” It is about delivering hyper-relevant, evidence-based content to healthcare professionals (HCPs) and patients at speed—without compromising regulatory rigor.

While the tools for engagement have become more powerful, the environment has become more demanding. Marketers are under increasing pressure to demonstrate ROI and accelerate digital transformation, all while navigating a complex web of evolving interoperability standards, ethical AI guidelines, and a shifting regulatory landscape.

In this high-stakes sector, generalist marketing strategies often fall short. Success requires a partner who can bridge the gap between commercial ambition and clinical reality.

In this light, the right healthcare marketing agency acts as an accelerator, translating complex science into compelling human narratives, implementing compliant AI workflows, and ensuring that your message reaches the right audience without risking public trust or negative reactions from regulators. 

To help you identify the right partner for your next phase of growth, we have curated a list of the 13 best healthcare marketing agencies in 2026. These organizations stand out for their ability to combine creative excellence with the scientific and technical depth required to win in a highly regulated market such as healthcare.

What Is a Healthcare Marketing Agency?

Before we dive in, let’s take a moment to explore what makes a specialist agency partner in this sector. A healthcare marketing agency is made up of industry experts that design and execute strategies for highly regulated organizations, including pharmaceutical companies, medical device manufacturers, biotech innovators, and hospital systems.

Unlike generalist marketing firms, these agencies operate at the intersection of science, creativity, and compliance. Their primary role is to help clients communicate complex medical advancements with clarity, authority, and empathy, all while navigating a strict regulatory environment.

The defining characteristic of a healthcare agency is its ability to manage risk while driving growth. In the United States and Europe, promoting medical products requires adherence to rigorous standards. For example, in the United States, they must navigate prescription-drug promotion rules overseen by the FDA’s Office of Prescription Drug Promotion (OPDP) and codified in 21 CFR Part 202. In the EU, marketers must adhere to the medicinal product advertising provisions of Directive 2001/83/EC (Arts. 86–100) which are enforced by national competent authorities. 

Beyond promotional compliance, these agencies are experts in data privacy. With the tightening of HIPAA, GDPR, and state-level privacy laws, healthcare agencies are uniquely equipped to build data-driven campaigns that respect patient privacy. They understand how to leverage analytics and targeting tools without compromising protected health information (PHI) or eroding public trust.

To achieve this, leading healthcare agencies often employ hybrid teams. You will frequently find PhD-level scientists and medical directors working alongside creative copywriters and digital strategists. This cross-functional approach ensures that a campaign is not only emotionally resonant and visually stunning but also clinically accurate and legally sound.

Ultimately, an effective healthcare marketing agency acts as a strategic partner and extension of the client’s internal team. They allow healthcare companies to advertise effectively, secure in the knowledge that their messaging is compliant, ethical, and aligned with the real-world needs of patients, HCPs, and other industry stakeholders.

What Services Do Healthcare Marketing Agencies Offer?

Healthcare marketing agencies offer a coordinated set of specialized services that help organizations reach, influence, and communicate with patients, HCPs, payers, and institutional decision-makers. 

While each agency may focus on different aspects of the healthcare market, most combine strategic, creative, digital, and analytical expertise to deliver compliant, evidence-informed campaigns. These capabilities typically span the full spectrum of marketing, from strategic planning to creative execution and performance optimization, while still operating within a strict framework of scientific integrity, privacy protection, and regulatory compliance.

Below is a brief list of the main service areas offered by healthcare marketing agencies:

  • Brand/product strategy and positioning
  • Creative Development and Campaign Production
  • Website Design and User Experience (UX)
  • Digital Marketing and Media Strategy
  • Content Marketing and Scientific Storytelling
  • Medical Communications (MedComms) and Peer-to-Peer Education
  • Public Relations and Communications
  • Account-based and institutional marketing
  • Patient Recruitment for Clinical Trials
  • Analytics, AI, Automation, and Marketing Technology
  • Market Access and Payer Marketing
  • Employer Branding and Recruitment Marketing
  • Social Listening and Real-World Intelligence

The most effective healthcare marketing agencies integrate these disciplines within a unified governance framework that emphasizes scientific integrity, compliance, and inclusivity. By aligning strategy, creativity, and data under robust ethical and regulatory oversight, they help healthcare organizations communicate responsibly and connect it to the real-world needs of patients and professionals alike.

The Top 13 Healthcare Marketing Agencies of 2026

To help healthcare organizations identify the partners best equipped at navigating this new AI-driven and interconnected environment, we’ve developed this guide to 13 leading healthcare marketing agencies worldwide that demonstrate consistent excellence in strategy, creativity, compliance, and measurable performance. 

Some of these agencies operate at global scale, with multidisciplinary reach and creative leadership. Others focus on specific therapeutic, digital, or regional domains to deliver precisely targeted and agile solutions. Each agency brings its own strengths and philosophy, reflecting the dynamic and increasingly specialized world of healthcare marketing.

Whether you work within a biotech, pharma, medtech, diagnostics, hospital/health system, insurer, or public-health organisation, this guide will help you identify the right healthcare marketing agency for your needs. 

Skip Ahead

If you want to learn more about a particular agency, you can navigate the listing using the links below:

    1. Clarity Quest 
    2. Real Chemistry
    3. Pivot Design
    4. Klick Health
    5. Supreme Optimization
    6. Inizio Evoke
    7. Curator24
    8. IPG Health
    9. Omnicom Health Group
    10. Supreme Communications 
    11. Ogilvy Health
    12. Broth
    13. Publicis Health

 

Clarity Quest

Image source: Clarity Quest

Clarity Quest is a U.S.-based healthcare and life sciences marketing agency. Our team helps translate complex technology and clinical value into clear, commercially effective storytelling. Founded in 2001, we specialize in health tech, biotech, and medtech services. We’ve been part of Supreme Group since being acquired in June 2023 and now work as part of Supreme Optimization (also featured later in this list).

Core Services and Expertise

Our experts at Clarity Quest deliver integrated programs spanning market strategy, creative execution, and performance measurement. This includes services such as:

  • Brand strategy and messaging: We develop differentiated brand stories, message architectures, and visual branding systems for technical and clinical audiences.
  • Digital marketing and SEO: We enable findability and drive qualified traffic using a mixture of technical SEO, high-value content, and UX optimization.
  • Content marketing and thought leadership: Our team can produce a wide range of written scientific, technical, and commercial materials, such as white papers, case studies, and executive briefs.
  • Website design and development: We build accessible, high-performing websites optimized to attract traffic from search engines, increase time on site, and drive lead generation.
  • Marketing automation and CRM: We help you create and implement lifecycle programs, scoring models, and compliant data hygiene processes to manage your CRM system and engage with your leads.
  • Public relations: We conduct media pitching and relations, thought leadership programs, and help you increase brand and executive visibility across a wide range of earned, owned and social media channels.

Our multidisciplinary approach allows us to connect strategic vision with hands-on implementation, ensuring that every campaign is both creative and commercially effective.

Client Portfolio and Example Results

Our team at Clarity Quest supports both growth-stage innovators and established enterprises across healthcare and life sciences. Notable campaigns we have worked on include:

  • SYNERGEN Health: We utilized our proprietary “Tower of Power” method, helping to generate $6.3 million in pipeline within nine months.
  • Prognos Health: Through a comprehensive repositioning of their brand, we helped Prognos Health gain ~$15 million in attributable pipeline.
  • Xealth: Our team delivered nearly 200 health system executive leads for Xealth, which had a significant impact on the sales pipeline.

Industry Recognition

Our team has been recognized by multiple healthcare-marketing bodies for excellence in strategic and creative execution. For example, our agency was named Healthcare and IT Marketing Community (HITMC) Agency of the Year in 2022 and earned additional HITMC honors such as Blog of the Year (2023). We were also listed in the Chief Marketer Top 200 (2023) and have received multiple MarCom Awards (2024) for client campaigns.

Why We Stand Out

Our experts at Clarity Quest combine technical fluency with disciplined execution.We write for scientists and clinicians without sacrificing accessibility, connect content to measurable funnel outcomes, and operate with clear governance across data and review. For healthcare companies seeking a partner that can turn complex innovation into market traction, Clarity Quest offers focused strategy backed by hands-on delivery.

Real Chemistry

Image source: Real Chemistry

Real Chemistry is a healthcare communications and marketing company that blends data, creativity, and scientific rigor to support commercialization and education in healthcare and the sciences. Founded by Jim Weiss in 2001 as W2O Group and rebranded in 2021, the firm is led by CEO Shankar Narayanan and Global President Jennifer Gottlieb.

Real Chemistry effectively operates as a network of different providers that work together to serve biopharma and medtech clients across North America, Europe, and selectively in Asia-Pacific. For example, the organization unites the creative advertising network 21GRAMS with analytics business units like Symplur, a social media and HCP‐segmentation platform, and IPM.ai, a patient-finding and Insights as a Service (IaaS) provider. 

Core Services and Expertise

Real Chemistry integrates analytics, creative, and scientific content at every product lifecycle stage. Services include:

  • Developing brand advertising and creative via 21GRAMS for HCP and direct-to-consumer (DTC) audiences.
  • Applying data, analytics, and AI for predictive targeting, segmentation, and outcome measurement.
  • Orchestrating omnichannel strategy and activation with six operating principles that govern content, media, and measurement.
  • Creating medical communications and scientific content, from publication planning to high-fidelity visualization.
  • Advancing market access and value strategy through health economics and outcomes research (HEOR) and policy expertise via Discern Health.

Client Portfolio and Example Results

Clients include AstraZeneca, Genentech, Johnson & Johnson Innovative Medicine, and Daiichi Sankyo. The agency’s work demonstrates an ability to blend science and storytelling, earning industry recognition while driving measurable commercial outcomes. Notably examples include:

  • “Slow the Burn” for Novartis: Bronze Winner at the 2022 Clio Health Awards.
  • “Unspoken Symphony” for Greenwich Biosciences: epilepsy-awareness project led by 21GRAMS that won silver at the 2021 Clio Health Awards.
  • “PAINIMALS”, a global patient-support asset for Roche/Chugai: won Best Entry from Pharma for 21GRAMS at the 2022 PM Society Awards.

Industry Recognition

Real Chemistry appears on the MM+M Agency 100 for 2025, where its data-driven model and creative scale are highlighted. It also features on PRovoke Media’s list of the 80 best U.S. agencies, underscoring consistent performance across public relations disciplines. Financial momentum is equally noteworthy: the company posted an approximately 12% increase in global revenue in 2024, attributing the gain to expanded AI, analytics, and integrated solutions. Strategic mergers and acquisitions continue to reinforce those capabilities, most recently through the 2025 purchase of media-and-tech specialist Greater Than One.

Why Real Chemistry Stands Out

Real Chemistry leverages integrated teams across public relations, medical communications, market access, and creative to make it easier for clients to move from audience discovery to compliant omnichannel execution. For clients, that translates into sharper patient- and HCP-segmentation, scientific narratives that resonate across touchpoints, and measurable return on investment (ROI).

Pivot Design

Image source: Pivot Design

Founded in 1992 and helmed by President Liz Kanter, Pivot Design is a healthcare-focused branding and marketing agency headquartered in Chicago, Illinois. The agency works across healthcare, life sciences, and higher education, helping mission-driven organizations define their identity, tell their story, and connect with audiences in meaningful ways. 

In particular, Pivot Design has cultivated industry-leading expertise in marketing therapies for rare diseases— areas where emotional resonance and patient empathy are paramount.

Core Services and Expertise

Pivot Design provides strategic and creative services that help healthcare organizations define, express, and activate their brands across audiences and channels:

  • Brand identity and strategy: Positioning, naming, and visual systems for regulated markets.
  • Campaign development: Designing and producing integrated creative across digital, print, video, and experiential touchpoints.
  • Healthcare communications: Translating clinical and scientific evidence into clear, credible content for HCPs and patients.
  • Digital and interactive: Designing websites, UX, and product content that meet accessibility and integration standards.
  • Employer and culture branding: Internal communications and employee engagement platforms that align organizations to purpose.

Since becoming part of Supreme Group, Pivot Design has integrated Kadiko’s digital-first brand strategy and activation capabilities — including the 3D Framework and a track record spanning 130+ industry awards and 200+ healthcare brands — into its established creative offering. This gives Pivot Design clients access to expanded digital experience, go-to-market activation, and omnichannel capabilities alongside the agency’s 30+ year legacy in healthcare brand building.

Client Portfolio and Example Work

Pivot Design’s client portfolio reads as a who’s who of global pharmaceutical leaders. The agency has worked with AbbVie, Amgen, GSK, Novo Nordisk, Sanofi, and Takeda, alongside therapeutics companies such as Spur Therapeutics and Arcutis Biotherapeutics. This roster reflects the agency’s ability to serve both multinational pharmaceutical giants and innovative biotech firms navigating complex therapeutic landscapes. Notable case studies and results include:

  • Helping Sobi make a swift pivot to a virtual event during COVID-19: Achieved 90% satisfaction and 80% “extremely enjoyed” scores for the at-home engagement experience developed in just 8 weeks.
  • ZULRESSO “get U back” campaign (2020): Generated 72% of all offline interactions with the patient information center within the first year.
  • Lantheus Link: Pivot’s work with Lantheus Link was shortlisted for the MM+M Awards 2025: Use of Market Access Marketing.

Industry Recognition

Pivot Design appears in MM+M’s Agency 100 (2025) and earned Silver for Rare Disease Agency of the Year (2025) at the MM+M Awards. These accolades reinforce Pivot’s reputation for creative excellence and strategic depth within highly technical and specialty categories.

Why Pivot Design Stands Out

What distinguishes Pivot Design is its philosophical approach to the craft of healthcare branding. The agency operates according to two key proprietary concepts: the “Informed Design” process and four “soul drivers.” 

Informed Design represents an analytical and creative methodology that leverages extensive research to move from “we think” to “we know,” generating what the agency terms “Design Evidence” to guide creative ideation. This evidence-based approach is then shaped by the four soul drivers—Authenticity, Empathy, Clarity, and Courage—which serve as a guiding framework ensuring that final brand work connects on a human level while standing out in a crowded market. The result is creative output that balances scientific rigour with emotional depth, a combination particularly vital in rare disease marketing where patient populations are small but the stakes are profoundly personal.

Klick Health

Image source: Klick Health

Founded in 1997, Klick Health is an independent healthcare and life sciences marketing agency headquartered in Toronto, Canada. The company also supports clients from offices in New York, Philadelphia, Saratoga Springs, London, São Paulo, and Singapore. Klick partners with pharmaceutical, biotech, and healthcare organizations to develop programs that inform clinical audiences and empower patients.

Klick’s operating philosophy combines science, creativity, and technology to improve the flow of health information. Klick’s long-running internal operating system “Genome” and its newer GPT-4-based “Genome Perspective” tool systematize project planning and knowledge-sharing. Additionally, every program is built for MLR and PRC scrutiny, using their Guardrail review system. 

Core Services and Expertise

Klick Health provides a comprehensive suite of capabilities spanning strategy, creative, digital, media, medical communications, and technology enablement. Service offerings include:

  • Developing brand strategy and creative for healthcare and pharma brands.
  • Planning omnichannel marketing and media across professional and consumer touchpoints.
  • Crafting medical communications that address clinical and payer needs.
  • Advancing market access and health economics deliverables, enhanced by the acquisition of Peregrine Market Access.
  • Generating data analytics and AI-driven audience insights.

Data science underpins each stage of planning, production, and optimization. In addition to Genome, Genome Perspective, and Guardrail, Klick Health utilizes MedOcean, a proprietary data lake that powers tools such as Site AiQ and HCP AI FocusGroup for marketing audits and HCP simulation, respectively.

Client Portfolio and Example Results

Klick has executed global and regional programs for organizations such as Merck (MM+M Gold, Patient Education Campaign 2023), Bristol Myers Squibb, and Nurtec ODT. Among their recent accolades are:

Industry Recognition

Klick Health has been recognized in recent years for both creative excellence and workplace culture. The agency has been previously honored by Clio Health, Cannes Lions, The One Show, and the New York Festivals Advertising Awards. Klick also consistently appears on Best Workplaces lists for culture, innovation, and employee well-being, including certification as a Great Place to Work and ranking as an Ad Age Best Place to Work in 2019 and 2020.

Why Klick Health Stands Out

Klick applies medical rigor and modern engineering to large-scale healthcare marketing. Their proprietary technology stacks (e.g. Genome, MedOcean) and an in-house medical team enable rapid, compliant collaboration across markets. Klick’s independent governance also allows for sustained investment in AI, talent development, and innovation, helping clients launch products faster and transform how healthcare stories are told.

Supreme Optimization

Image source: Supreme Optimization

Founded by Sheldon Zhai in 2015, Supreme Optimization is an integrated marketing partner specializing in life sciences, pharmaceuticals, and healthcare. The agency has over 150 employees working remotely across the globe, many with Ph.D.-level qualifications. The team blends deep scientific fluency with advanced marketing knowhow. 

Core Services and Expertise

Supreme provides a focused portfolio of services for regulated, research-driven brands, including:

  • Website design and user experience (UX): Developing high-impact, high-performance websites for scientific and clinical audiences, based on market analysis, audience understanding, compelling messaging, informed information architecture, and deep expertise in conversion rate optimization.
  • AI consultancy: Helping brands harness AI, integrating analytics and content into a single intelligence layer that provides real-time guidance and supports effective execution.
  • Search engine optimization (SEO) and web performance: Technical and content architecture built with SEO as a core principle, plus performance tuning (e.g. crawlability, structured data, Core Web Vitals) to improve discoverability. Experts in creating credible, compelling content that engages audiences while also delivering on SEO goals.
  • Paid media and account-based marketing (ABM): Multi-channel programs across search, social, and trade media platforms, using account lists, compliant targeting, and continuous experimentation to generate high-quality leads at a low cost per lead.
  • Content marketing and scientific copywriting: Subject matter expert (SME)-led development of articles, white papers, case studies, and visuals that translate complex ideas and data into clear value propositions and messaging.
  • Technology and web development: Modern web builds with API integrations to product databases, analytics, and data governance for reliable reporting.
  • Public relations and events: Earned media, thought leadership, and awards programs, alongside conference strategies (abstracts, speakers, booth creative) to amplify brand reach and credibility.
  • Marketing automation and customer relationship management (CRM): Lead capture, scoring, and segmentation with nurture/triggered journeys, sales handoff, and attribution to connect marketing activity to pipeline.
  • Patient recruitment programs for clinical studies: Awareness-to-enrollment journeys using education, pre-screening, and site handoff, with privacy-first data practices that deliver compliant programs. 

Client Portfolio and Example Results

Supreme’s clients include the likes of Novartis, Kartos Therapeutics, Cardiff Oncology, FUJIFILM Cellular Dynamics, Promega, MP Biomedicals, and Halo Labs, as well as numerous other biotech, healthcare, pharma, and medtech innovators. 

One example project was in 2024, when the team developed the “Join the Bowel Movement” social media campaign for GoodNature’s stool donation program supporting microbiome research. The campaign’s central concept was to destigmatise stool donation through clever, memorable messaging while focusing on tangible benefits for donors. Executed on Facebook using hyper-localised targeting to reach potential donors near donation centres, the campaign employed carousel ads to guide users through the value proposition. 

Results were significant: in January 2024 alone, the campaign drove 179,000 impressions and achieved a 2.46% click-through rate, with conversion rates reaching 8.1% and 12.37% across two target locations.

Industry Recognition

Supreme Optimization’s work has been recognized recently with multiple wins at the 2024 Internet Advertising Competition (Web Marketing Association, Inc.), including: Best Biotechnology Social Media Campaign and Best Technology Social Media Campaign for GoodNature’s “Join the Bowel Movement”, Best Biotechnology Online Campaign and Best Technology Online Campaign for Promega’s Maxwell® Benchtop Instruments, and Best Biotechnology Website for the MaxCyte website revamp.

Why Supreme Optimization Stands Out

Supreme Optimization’s industry momentum is unmistakable. The agency’s role as the foundational entity for the rapidly expanding Supreme Group platform underscores its strategic importance, and its reputation continues to be validated through tangible recognition.

The agency’s value proposition rests on this rare convergence of scientific fluency and marketing prowess. How many agencies can claim that their strategists hold doctorates in the very fields their clients operate within? This scientific depth is further augmented by over a decade of proprietary marketing data specific to the life sciences sector—a compounding asset that informs every campaign. Supreme Optimization also holds Google Premier Partner status, having managed over $200 million in advertising spend, and its strategies make every advertising dollar go 150% further on average. At the platform level, Supreme Group’s proprietary AI engine, Supreme Intelligence, serves as the connective tissue across all agencies, driving smarter strategy, real-time optimization, and scalable performance.

Inizio Evoke

Image source: Inizio Evoke

Inizio Evoke is a healthcare marketing and communications platform that integrates creativity, data, and behavioral science to help healthcare organizations communicate clearly and responsibly. Relaunched under the Inizio Evoke name in 2024, the brand brings together long-established specialists, including Evoke, Evoke MicroMass, Evoke Mind+Matter US, and Evoke Kyne, under one unified identity and operating model. The company serves clients across North America and Europe, partnering with pharmaceutical, biotech, and medtech teams on launches, education initiatives, and long-term engagement.

Core Services and Expertise

Inizio Evoke structures its capabilities around core offerings that span the healthcare commercialization lifecycle:

  • Brand & Creative: End-to-end solutions for HCP and patient audiences, grounded in behavioral and emotional insights that connect data, creativity, and innovation to build enduring brands.
  • Communications: Global health public relations, policy, and advocacy across earned, owned, and paid channels to clarify complex science and build credibility with diverse stakeholders.
  • Transformation: Data, analytics, and customer experience strategy enabling omnichannel planning, testing, and optimization.
  • Media: Planning and buying across programmatic, social, and point-of-care environments with measurable, privacy-conscious execution.

Inizio Evoke frames privacy as a core commitment across several policies, including a Data Protection Policy focused on safeguarding the rights and freedoms of people whose personal information is collected by the company and a Responsible AI policy that prioritizes fairness, transparency, and accuracy.

Client Portfolio and Example Results

The Inizio network supports many of the world’s leading biopharma and health organizations. Example campaigns include:

  • “The Adventure Jar” for Gilead Sciences: A children’s book designed to support families affected by metastatic breast cancer, created in collaboration with community advisors. The project was named a 2025 Fierce Pharma Marketing Awards finalist.
  • “Not Every Disability Is Visible” for Crohn’s & Colitis UK / Janssen: A stigma-reduction campaign developed by Evoke Kyne (now Inizio Evoke Comms) to raise awareness and influence workplace inclusion; named as a finalist for the 2024 Communiqué Awards.

Both initiatives illustrate how the company fuses analytical rigor with empathetic storytelling.

Industry Recognition

Inizio Evoke ranked in the Top 10 of the MM+M Agency 100 (2025) for the third year in a row and was a finalist for Healthcare Network of the Year at the 2025 MM+M Awards. Trade and industry coverage highlights its leadership in applied behavioral science. The company also maintains a strong commitment to diversity, equity, and inclusion (DEI). Its Inclusion & Impact program (as Evoke Kyne) has been recognized by the Communiqué Awards for advancing representation and inclusive communication across the healthcare marketing landscape.

Why Inizio Evoke Stands Out

Inizio Evoke operates as a unified network for creative, communications, media, access, and transformation. Its “one platform” model unites creative, data, and scientific specialists in real time, ensuring consistency across every channel. By combining insight, empathy, and robust governance, the network delivers programs that feel personal and credible.

Curator24

Image source: Curator24

Founded in 2018 by Shannon Carlson, Curator24 is a healthcare marketing and communications agency headquartered in San Diego, California.The firm specializes in helping healthcare, biopharma, and medtech organizations make complex science understandable and actionable through integrated brand, creative, and digital programs.

Core Services and Expertise

Curator24 designs and executes communications programs that connect scientific accuracy with commercial impact:

  • Brand strategy and identity: Defining positioning and creating scalable systems that ensure consistency across channels.
  • Creative campaigns: Concept development and production for digital, video, and experiential storytelling.
  • Medical storytelling: Translating complex mechanisms of action and data into accessible narratives and visuals.
  • Digital and social engagement: Omnichannel and content programs designed for reach, interactivity, and conversion.
  • Research, data, and analytics: Market insights and performance measurement that inform planning and continuous optimization.

Client Portfolio and Example Results

Curator24’s work includes brand, internal, and scientific communications for global healthcare leaders such as Pfizer, AbbVie, Baxter, Astellas, Urogen, and more. Noteworthy example campaigns include:

Industry Recognition

Curator24 is Great Place to Work–Certified and was profiled in MM+M’s Agency 100 Showcase (2024). For healthcare brands that need communications grounded in evidence yet expressed with humanity, Curator24 offers strategic insight, creative craftsmanship, and accountable execution.

Why Curator24 Stands Out

Curator24 combines senior creative leadership with practical, review-ready execution, ensuring scientific integrity and market relevance across every engagement. In particular, the agency specializes in experiential design, creating campaigns that traverse online and offline channels to leave a lasting impression on target audiences. 

The agency’s positioning centres on a deceptively simple but powerful concept: being “the unagency.” This terminology signals a fundamental redefinition of the traditional agency-client relationship, one built on radical client-centricity and genuine partnership rather than transactional service delivery. 

With this in mind, Curator24’s value proposition emphasises a “unique hands-on approach” where the team “curates” the right strategies, teams, and tactics to exceed client objectives and drive revenue. Flexibility is another cornerstone of the agency’s positioning—Curator24 is “structured to adjust to budgets of any size,” making it an accessible partner for companies at various stages of growth, from venture-backed startups preparing for first commercial launches to established pharmaceutical players seeking agile support.

IPG Health

Image source: IPG Health

IPG Health is a global healthcare marketing network within the Interpublic Group that unites the FCB Health and McCann Health families under one umbrella while retaining distinct agency brands such as AREA 23, FCB Health New York, and McCann Health London. The network was officially created in 2021 when IPG consolidated the FCB Health and McCann Health networks under a unified leadership team led by CEO Dana Maiman. Today, the network comprises 45+ agencies and 6500+ professionals working across six continents.

Core Services and Expertise

From strategy to activation, IPG Health provides an integrated suite of core services, spanning brand development, medical communications, data, and public relations:

  • Integrated communications: Brand strategy, creative development, and omnichannel activation delivered through full-service agencies across the IPG Health network.
  • Medical communications: Scientific strategy, publications, and medical affairs programs managed by dedicated med-comms teams.
  • Data and AI: Data-driven performance feedback loops and omnichannel measurement powered by the proprietary EPICC platform.
  • Public relations and advocacy: Corporate and healthcare communications initiatives.

Client Portfolio and Example Results

IPG Health campaigns span therapeutic areas from oncology and neurology to rare diseases and consumer health. Example projects include:

  • Saforelle’s “#SkincareForDownThere”: A social campaign from McCann Health London and McCann Paris addressing intimate skin health and challenging taboos.
  • “ZIP CODE EXAM”: A data-driven initiative from AREA 23 spotlighting social determinants of health and winning Gold in the Health & Wellness category at Cannes Lions 2025.

Additional client partnerships include AstraZeneca, Novartis, Genentech, and Janssen.

Industry Recognition

The agencies within IPG Health often win awards. For example, FCB Health was named Healthcare Network of the Year at Cannes Lions 2025, while AREA 23 earned Healthcare Agency of the Year. IPG Health also was also well represented at the 2025 Manny Awards, winning across multiple creative and innovation categories.

Trade press highlights the network’s “Better Together” model: its strategy of uniting agencies under shared data, talent, and operational systems to deliver scale without losing creative individuality.

Why IPG Health Stands Out

IPG Health combines the scale of a global network with disciplined medical, regulatory, and creative excellence. Its proprietary EPICC platform, central to the network’s Data + AI stack, empowers teams to plan, activate, and measure campaigns across channels and regions with precision and speed. The result is healthcare communication that is both scientifically rigorous and creatively compelling, able to engage diverse audiences while maintaining full compliance and measurable business impact.

Omnicom Health Group

Omnicom Health Group (OHG) is a global healthcare marketing and communications network within the Omnicom Group. It unites a roster of specialist agencies that support biopharma, medtech, and consumer health brands, including Biolumina, Harrison/Star, Patients & Purpose, and Adelphi. Each agency maintains its own expertise and culture, and the network provides shared standards for quality, compliance, and collaboration.

Core Services and Expertise

OHG agencies collaborate across the commercialization lifecycle to plan, create, and measure healthcare programs:

  • Integrated healthcare marketing: Brand strategy, multichannel creative, and HCP/DTC campaigns delivered by specialist agencies across the network.
  • Medical communications: Scientific education, publication planning, and key opinion leader (KOL) engagement provided by dedicated medical communications teams, such as HCG and Adelphi.
  • Branding and experience design: Visual identity systems, content development, and UX design from creative and digital specialists including Harrison/Star and Propeller.
  • Media, omnichannel, and analytics: Privacy-aware media planning and measurement executed by SSCG Media Group and powered by OHG’s proprietary Omni for Health and Healthy.AI platforms.

Client Portfolio and Example Results

OHG agencies support global life science leaders across oncology, immunology, rare disease, and consumer health categories. Notable campaigns include:

Industry Recognition

OHG was named 2025 Network of the Year by Med Ad News, a title that underscores both scale and creative performance. OHG also earned the Workforce Inclusion Award at the AAF Mosaic Awards (2024) and was recognized as a Mosaic Champion: Organization for its “Healthy Inclusion” DEI work that same year.

Why Omnicom Health Group Stands Out

OHG blends global scale with industry specialization. Shared data and technology tools (most notably Omni for Health and Healthy.AI) enable consistent, data-driven planning, creative execution, and performance measurement across all agencies. Clients can access category experts across the network while working within a coordinated framework for strategy, creative, medical, and media.

Supreme Communications

strategic comms

Image Source: Supreme Communications

Supreme Communications is a strategic communications and public relations agency purpose-built for healthcare and life science organizations. The agency launched in 2025 through the combination of Amendola Communications — a healthcare PR firm with over two decades of earned media expertise — and Health+Commerce, a specialist agency known for its work with high-growth medtech, biotech, and digital health companies. As part of Supreme Group, the agency operates across the full healthcare continuum, serving clients in pharma, biotech, medtech, digital health, life sciences, and health technology.

Core Services and Expertise

Supreme Communications delivers integrated communications programs designed to build credibility, shape market narratives, and convert visibility into measurable commercial outcomes:

  • Corporate and product communications: Strategic messaging, positioning, and narrative development for companies at every stage from pre-launch through commercialization.
  • Media and analyst relations: Proactive earned media programs built on established relationships with healthcare trade, business, and national media — including outlets across biotech, medtech, digital health, and health IT.
  • Thought leadership and executive visibility: Programs that position C-suite leaders, scientific founders, and clinical experts as authoritative voices in their therapeutic or technology category.
  • Crisis communications and reputation management: Preparedness frameworks, scenario planning, spokesperson training, and real-time response protocols for clinical, regulatory, and reputational situations.
  • Digital reputation: Application of AI and Generative Engine Optimization to understand how healthcare stakeholders discover and evaluate brands — shaping how credibility is built across search, AI chatbots, social, and earned channels.

Client Portfolio and Example Results

Supreme Communications inherits a combined client portfolio that spans growth-stage innovators and established healthcare organizations. The legacy Amendola team earned a Platinum Award at the 2025 Hermes Creative Awards for Carta Healthcare’s Hybrid Intelligence platform campaign, which generated 150+ media placements, 11 podcast features, and 30+ content assets within nine months. The legacy Health+Commerce team managed messaging and media outreach for argenx’s treatment of a rare neuromuscular disease, earning coverage in more than 40 trade publications including STAT, Bloomberg, and Fierce Biotech.

Industry Recognition

The agency’s founding teams bring extensive recognition: multiple Hermes Creative Awards (Gold and Platinum), Bulldog PR Awards, Swaay.Health (HITMC) honors, and leadership recognition including Jodi Amendola as a Ragan’s Top Women in Communications honoree (2024). President Nicky Battle brings over 20 years of healthcare communications experience from senior leadership roles at Ketchum, CDM (Omnicom), and MRM//McCann (IPG). Managing Director Nicole Beckstrand brings more than three decades of strategic communications experience. A key leader within the legacy Amendola team since 2020, Beckstrand has driven significant client portfolio growth and now oversees agency strategy in her expanded role at Supreme Communications.

Why Supreme Communications Stands Out

Supreme Communications brings together the established media relationships and healthcare PR expertise of its legacy agencies with a digital-forward approach to reputation and influence. The agency applies AI-driven insight and knowledge of Generative Engine Optimization to shape how stakeholders discover, evaluate, and trust healthcare brands — a methodology that reflects how credibility is increasingly built in a multi-channel landscape. Clients also benefit from access to shared technology, creative talent, and data capabilities across the broader Supreme Group platform.

Ogilvy Health

Image Source: Ogilvy Health

Ogilvy Health is the healthcare division of Ogilvy, operating across North America, Europe, and Asia-Pacific through the network’s global office locations and its “Borderless Creativity” model. The agency is led by Global CEO Mario Muredda and works in close collaboration with Ogilvy’s creative, PR, and consulting divisions.

Core Services and Expertise

As a global healthcare communications network, Ogilvy Health delivers insight-led brand, experience, PR & influence, medical education, and market access solutions. Key services include:

  • PR, social & influence: Integrate earned media, social strategy, and influencer programs (including a dedicated health influencer unit) to build credibility, combat misinformation, and mobilize communities around conditions and treatments.
  • Medical education: Plan and deliver KOL engagement, scientific lexicon/narrative development, congress/symposia programs, and speaker training to keep brands authoritative and evidence-led.
  • Behavioral science and experience design: Application of behavioral research, patient-journey mapping, and test-and-learn frameworks via Ogilvy Consulting’s Behavioral Science Practice.

All data collection and influencer programs adhere to the Ogilvy Health Privacy Policy and Influencer/KOL Privacy Notice, ensuring transparency, consent, and compliance across jurisdictions.

Client Portfolio and Example Results

Ogilvy Health lists partnerships with organizations including Pfizer, Boehringer Ingelheim, AbbVie, Johnson & Johnson, Sanofi, and Dexcom. Recent notable programs include:

  • Dexcom’s “Stelo” launch: a campaign highlighting real-time tracking benefits of Dexcom’s new wearable glucose sensor, designed to simplify self-management for people with diabetes.
  • Sanofi’s “Beyond the Bleed” campaign: a multiyear global hemophilia initiative reframing patient expectations of care and driving advocacy for comprehensive treatment.

Industry Recognition

Ogilvy Health is featured in MM+M’s Agency 100 (2025). In 2024, Ogilvy earned multiple top honors at Clio Health, followed by a Grand Prix for “Vaseline Verified” at Cannes Lions Health by Ogilvy Singapore. Ogilvy Health is also committed to driving industry dialogues on inclusion and human-centred marketing, as illustrated in their “Health on Her Terms” study on women’s representation in advertising and healthcare communications.

Why Ogilvy Health Stands Out

Ogilvy Health stands out for its ability to combine creative excellence with medical credibility and governance discipline, leveraging the full breadth of the Ogilvy network. Its 2024 launch of the Global Health Influence capability formalized an influencer practice that aligns content creation with medical transparency and ethical standards. The result is work that informs with authority, resonates emotionally, and performs across markets, embodying Ogilvy’s principle of “Borderless Creativity” within the complex, highly regulated world of healthcare marketing.

Broth

Broth

Image source: Broth

Broth is a science-driven, full-service healthcare creative agency that specializes in translating complex clinical and scientific data into campaigns that resonate with healthcare professionals, patients, and key decision-makers. Founded in 2018 by Elizabeth Yi, PhD, Ted Kossakowski, Doug Tischler, and Shanley Toomey, the agency has established itself in high-science therapeutic areas including gene therapy, hematology/oncology, immunology, and rare disease. Now part of Supreme Group, Broth operates with the scientific rigor of a medical communications firm and the creative ambition of a brand agency.

Core Services and Expertise

Broth’s service model is designed around the product lifecycle, with a particular emphasis on early positioning, launch strategy, and pre-clinical narrative development:

  • Strategic development: Disease landscape analysis, competitive positioning, and commercial narrative creation grounded in clinical evidence and audience insight.
  • Creative design and production: Campaign concepting, visual identity, and asset production across digital, print, video, and experiential formats — all built to withstand medical-legal-regulatory review.
  • Customer experience: Omnichannel HCP engagement, patient education programs, and congress activation strategies designed to deepen understanding and drive behaviour.
  • Digital and multimedia integration: Interactive mechanism of action content, animated scientific storytelling, and digital platforms that make complex data accessible without oversimplifying the science.

Client Portfolio and Example Results

Broth serves as agency of record for pharma and biotech brands that require sustained scientific stewardship across the product lifecycle. The agency’s published work demonstrates a consistent ability to take highly technical subject matter and make it accessible without sacrificing scientific credibility. In one example, Replimune’s investigational oncolytic immunotherapy platform demanded mechanism of action content that could satisfy both clinicians and commercial audiences — Broth delivered animated and visual materials that achieved that balance. For Annexon Biosciences, the challenge was different: building urgency around Guillain-Barré Syndrome, a rare autoimmune condition with limited public awareness, through a disease education campaign grounded in clinical evidence. And for Valneva, Broth took on global disease education for chikungunya — translating unfamiliar epidemiology into creative that captured attention across clinical and public health audiences.

Industry Recognition

Broth’s founding team brings a combined background spanning pharmaceutical marketing, scientific communications, and agency creative leadership. Co-founder Elizabeth Yi holds a PhD and brings deep scientific expertise to the agency’s strategic direction, while co-founders Ted Kossakowski and Doug Tischler bring extensive experience in healthcare creative and agency operations. The agency’s track record in high-science categories has earned it recognition as a trusted partner for brands where the science is the story.

Why Broth Stands Out

Broth occupies a distinctive position in healthcare marketing: an agency that starts with the science and builds outward toward storytelling that respects the intelligence of clinical audiences. Where many healthcare agencies layer scientific claims onto existing creative frameworks, Broth’s work begins with mechanism of action, clinical data, and disease understanding — then translates that foundation into campaigns that are both evidence-driven and emotionally resonant. As part of Supreme Group, Broth clients gain access to expanded technology, AI-driven insights, and specialist talent across communications, performance media, and data analytics — while retaining the focused scientific depth that defines the agency.

Publicis Health

Image source: Publicis Health

Publicis Health is the healthcare communications network of Publicis Groupe, combining creative, digital, media, and scientific expertise across a global collective of 8000+ specialists. Its agency roster includes Digitas Health, Heartbeat, Langland, Payer Sciences, Publicis Health France, Publicis Health Medical, Razorfish Health, and Saatchi & Saatchi Wellness.

Under the leadership of Global CEO Matt McNally, Publicis Health operates within Publicis Groupe’s “Power of One” model: an integrated structure that connects healthcare agencies with Publicis Groupe-wide data, technology, and media capabilities. This model allows clients to access unified storytelling, advanced analytics, and technology solutions, all supported by MLR governance.

Core Services and Expertise

Publicis Health agencies collaborate to plan, build, and activate healthcare brands across the product lifecycle:

  • Brand strategy and creative: End-to-end brand development and campaign execution through agencies such as Langland and Saatchi & Saatchi Wellness.
  • Digital experience and omnichannel engagement: Content, analytics, and UX design led by Digitas Health and supported by Publicis Groupe-wide digital capabilities.
  • Medical communications: Scientific strategy, publications, and medical education delivered by cross-network specialist teams.
  • Media and data intelligence: Audience planning, identity management, and performance optimization powered by Publicis Health Media and Epsilon.

Client Portfolio and Example Results

Publicis Health partners with many of the world’s largest biopharma and wellness brands. For instance, in 2024, Pfizer selected Publicis Groupe as its lead global creative partner, expanding an existing relationship that already included data, media, and production responsibilities. Other recent notable campaigns for Publicis Health agencies include:

Industry Recognition

Publicis Health agencies have been ranked in MM+M’s Agency 100 lists. Beyond creative excellence, Publicis Health is recognized for its commitment to data innovation and ethical communication. Its investments in AI, real world data, and predictive analytics have positioned it as a key voice in data-driven healthcare marketing.

Why Publicis Health Stands Out

Publicis Health distinguishes itself through its ability to unite creativity, data, and technology at enterprise scale. Through Publicis Groupe’s “Power of One” framework, its agencies seamlessly collaborate with shared data and media infrastructure to deliver campaigns that are emotionally compelling, scientifically accurate, and compliance-ready across global markets.

Next Steps: Choosing Your Healthcare Marketing Partner

Selecting the right healthcare marketing agency is a decision that extends far beyond reviewing creative portfolios, comparing rate cards, or trusting reputations. The agencies profiled in this report represent a diverse spectrum of capabilities, structures, and philosophies—from global holding company networks with thousands of employees to specialized boutiques with deep expertise in narrow therapeutic areas and marketing channels. Each model carries distinct advantages depending on your organization’s scale, strategic priorities, and operational preferences. 

For example, a multinational pharmaceutical company launching a blockbuster drug across dozens of markets will have fundamentally different needs than an early-stage biotech preparing for its first commercial foray. The key is to identify the agency model that aligns with your own structure, culture, and commercial objectives rather than defaulting to the biggest name or the most recent award winner.

Consider what capabilities matter most for your specific situation. If scientific depth and technical accuracy are paramount—as they often are when marketing to healthcare providers such as clinicians—agencies with substantial in-house PhD talent or robust medical communications practices may deserve priority. 

However, if your challenge centres on reaching patients with empathy and emotional resonance, creative agencies with proven track records in disease awareness and patient advocacy campaigns should rise to the top of your consideration set. Meanwhile, for organizations prioritizing data-driven performance marketing and measurable ROI, partners with proprietary analytics platforms and demonstrated expertise in digital optimization will likely prove more valuable than those whose strengths lie primarily in traditional creative execution. Finally, if your needs span multiple disciplines—creative, PR, medical communications, market access—you must evaluate whether a single integrated partner or a carefully coordinated roster of specialists better serves your goals.

Beyond capabilities, evaluate cultural fit and operational compatibility. How does the agency structure its teams, and will you have access to senior strategic talent or primarily junior executors? What is their approach to collaboration—do they function as genuine partners who challenge your thinking, or as order-takers who simply execute briefs? How do they handle the regulatory and compliance realities of healthcare marketing, and can they demonstrate experience navigating the specific constraints of your therapeutic area or geographic markets? 

With all of the above in mind, don’t just take an agency’s word as truth. Instead, ask for references from clients with similar profiles to your own, and probe beyond the polished case studies to understand how the agency performs when timelines compress, budgets tighten, or strategies require mid-course correction.

Ultimately, choose the partner that demonstrates rigour and measurable results within your clinical, regulatory, and organizational context—not just the one with the flashiest reel. The right fit will help elevate your brand’s visibility, communicate responsibly, and perform measurably, letting you serve both patients and professionals with clarity and trust. 

In an industry where the stakes are genuinely human, that alignment between agency capability and client mission is not merely a nice-to-have. It is the foundation upon which effective healthcare marketing is built.

A Quick Disclaimer

Several of the agencies mentioned in this review article are members of Supreme Group — you can find more information here.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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