XEALTH SUCCESS STORY

Strategic and creative content generates nearly 200 health system leads and influences deals

Amy Oliver, marketing manager at Xealth, was in the unenviable position of having to grow brand awareness and drive demand for a digital health platform, the likes of which her target audience did not know existed.

Xealth is a powerful platform that enables large health systems to take control of their digital health strategy—everything from managing their digital front door to remote patient monitoring and running a comprehensive digital health formulary, all completely accessible through the health system’s EHR.

While she knew she had a great product, Amy was building a marketing organization from the ground up and realized she couldn’t do it alone.

“Clarity Quest truly understands the business challenges faced by today’s digital health companies. They develop content that targets our audience and deliver leads in ways our team never could manage in-house."

Amy Oliver
Marketing Manager
Xealth

Creative content strategy generates nearly 200 health system executive leads

Amy’s search for a strategic partner who understood the digital health ecosystem led her to our award-winning health IT marketing agency.

Within the first few months, Xealth had a new website and a robust Google Data Studio (GDS) that integrated with all of their marketing channels and HubSpot instance.

With the right foundation, Amy was ready to dive head-first into lead generation, leveraging the expertise of her now-trusted agency partner.

THE CHALLENGE

Standing out in the saturated digital health space

Amy had to overcome a difficult trifecta:

Reaching busy health system C-suite executives

Competing with every other product and solution in healthcare

Promoting a blue ocean product with a long sales cycle

THE SOLUTION

Creative content and hyper-targeting on LinkedIn

On the front end, the Clarity Quest team led with:

An aggressive content strategy
Hyper-focused targeting using LinkedIn Ads
Bold, attention-grabbing creative

On the back end, we helped Xealth:

Establish a lead-scoring framework in conjunction with their sales team
Launch a dynamic email nurture campaign
Ideate new ways to connect with and move leads further along in their buying journey

THE RESULTS

Awareness, leads, and influence

13

Deals influenced

74

Target accounts reached

179

Health system C-suite leads

874

Contacts nurtured

Amy can also easily report marketing performance to her executive leadership team. From her GDS dashboard, she has access to view data and KPIs, including:

Top sources of website traffic to quickly identify channel success
SEO key phrases that are generating the most organic visitors
Most visited pages on their website to understand what topics are resonating

Clarity Quest is committed to high performance. After testing 15 different LinkedIn ad campaigns and seeing average results, we made the bold and quick decision to pivot to new creative that played on the target audience’s fear of missing out (FOMO). We call it the ‘Blockbuster Ad.’

RESULTS

Generated 82 health system downloads

including 28 C-level and 42 VP-level job titles

Are hospitals the next Blockbuster Video graphic

Building a long-term relationship

The Xealth marketing machine is running at full speed with a long-term partner they can rely on.

In addition to lead generation and nurture that have influenced deals with major health systems, Clarity Quest has also helped Xealth:

Launch an award-winning blog

Establish and grow an email nurture program consisting of 12+ emails

Identify key phrases and use cases resonating with their target audience

Demonstrate that mobile ads convert more than desktop with their target audience

Increase marketing touchpoints with existing clients