PROGNOS HEALTH SUCCESS STORY

$15M in pipeline contribution from marketing partnership

247

leads generated in three months

6 of the top 10

Generated leads from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, AbbVie

Prognos Health icon
Prognos Health logo - white

Industry: Health IT
Size: Mid-market

Turning customers into heroes

Prognos expanded our relationship to include content marketing, lead generation, and campaign execution services for the life sciences and payers business divisions.

  • Completed a marketing content and systems audit
  • Built a comprehensive content plan and calendar broken down by swimlane topics
  • Executed a weekly cadence utilizing paid LinkedIn, organic social, email, and SEO
  • Implemented a bi-weekly nurture drip series for current customers
  • Delivered  monthly reporting to review performance, A/B test results, and optimization tactics
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Leads in minutes,
not months.
Literally.

Marketing met their two lead generation goals to support pipeline and sales by generating handraisers and meeting requests.

“Holy cow! Are you seeing these leads coming in!?”

Prognos’ Vice President of Marketing

(overheard during our weekly call with the team after our first lead generation email was sent)

$15M

in marketing-generated, top-of-funnel pipeline

247

leads generated in three months from paid LinkedIn, organic social, email, and organic search

34%

increase in LinkedIn followers YOY

6 of the top 10

Generated leads from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, AbbVie

23%

increase in blog post views

37%

increase in average time spent on blog pages

"You are the best agency I’ve worked with!"

We had such great momentum with our lead generation efforts. I reported to the board that marketing contributed $15M to the pipeline, and many of those opportunities have turned into qualified sales leads. Working with Clarity Quest has been an awesome experience, we learned so much from them, and they helped us establish a marketing strategy and process.

Nick ZgorskiNick Zgorski, Digital Marketing Director | Prognos Health

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