The Clarity Quest team recently attended various sessions during the two-day Marketing Profs B2B Forum, aiding in our never-ending quest to boost our marketing knowledge and skillsets. Each session offered nuggets of insight we’ll undoubtedly use to help our clients reach their goals.
I had the pleasure of attending Jay Schwedelson’s The Secret to Getting More Email Opens NOW. While Jay shared many expert tips for writing email subject lines that increase open rates, I chose my top three favorite takeaways to share on the Clarity Quest blog:
1. Make your content more digestible
You know what they say; the average adult has the attention span of a goldfish. So, if you want your audience to open your email and read the included content, you need to make it easily digestible.
A great way to showcase this in your email subject line is by making it extremely obvious that the content included is a list. And if possible, include a number. People like numbered lists because they know what they’re going to get, and they’re easy to scan through quickly.
According to Jay, subject lines promoting list content increases open rates by 34%, and subject lines starting with a number increases open rates by 24%.