In 2008, the founder of a software startup in Livonia, Michigan approached us asking for a company and product identity. Using our proven branding process, we came up with names and logos for each that would set the company apart from “me too” competitors in the optical software industry. After the identity phase, we created the company’s first website.
Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…
Note: This blog post was originally published September 20, 2021, and has been updated…