Categories: Marketing Tips

B2B Nuggets: Standardization, MarTech Careers & the Resume Gap

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

5 Steps to Standardizing Marketing Operations
Standardizing everything from data and benchmarks to processes and team expectations can have a major impact on marketing operations.

Future-Proof Your Marketing Tech Career: Lessons from the MarTech Conference
5 capabilities that will help you advance in your marketing tech career and 3 tips for enhancing your skills to land your dream job. 

The Resume Gap: Are Different Gender Styles Contributing to Tech’s Dismal Diversity?
Research reveals some surprising differences between men and women’s resumes that could be contributing to the gender gap in tech jobs.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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