Categories: Marketing Tips

B2B Nuggets: Super Bowl Ads, Millennial Expectations & Uberpreneurs

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

The Uberpreneur: How an Uber Driver Makes $252,000 a Year
Business opportunities are found even in the most unexpected places. Always be prepared to sell your company, as this Uberpreneur teaches us.

How Smartphone-Owning Millennials Expect Brands to Use Technology
These insights into Millennials’ mobile and technology expectations will give companies a better idea of where to invest in new technology. 

The Super Bowl is a Missed Advertising Opportunity with Millennials
Despite spending millions of dollars for 30-second Super Bowl ads, most big brands miss the mark when it comes to influencing brand perceptions and driving behavior among Millennials during the year’s biggest television event.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.