B2B Nuggets: Word-of-Mouth, Google Glass & CIO of the Year

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Start Small to Show Content Marketing Value to Your C-Suite
The Content Marketing Institute’s Roanne Neuwirth provides several tips for getting your c-suite to take your content marketing initiatives seriously.

SMBs Still Consider WOM Most Effective, But Online Marketing Perceptions Improve
SMBs chose word-of-mouth as the most effective of all online and offline marketing channels, according to a recent survey. Read through to see the full results, including a growth in online marketing among SMBs.

30-Under-30er’s Google Glass for Doctors Startup Raises $16 Million
Learn how Augmedix hopes to transform medical documentation with a huge round of Series A funding.

U-M’s Sue Schade is CIO of the Year
Congratulations to Sue Schade of the University of Michigan Hospitals and Health Systems, on being named the CHIME-HIMSS CIO of the Year! Our Ann Arbor marketing agency is proud to share our home with the Leaders & Best!