When beginning to develop a content marketing strategy for your business or organization, research and planning are the first steps. BuzzSumo will make that process quick and easy. You can start by searching for the topic you want to view “Top Content” for, such as healthcare or marketing and then filter the search by dates and type of content to narrow the results. After you hit the search button a screen will appear showing a list of the “Top Content” along with all of the social media statistics for that content. There is also the option to view a list of people who have shared each article. Then you can simply filter through the list and check out the links and people that you think you can learn the most from!
Another great feature is the ability to do an Influencer Search and see the people that you want to target with your content strategy. You can filter your search to include bloggers, companies, influencers, and journalists. There is also a large amount of information provided about each person, such as Twitter username, the Page Authority of the URL, and more. BuzzSumo has a lot to offer those developing content marketing strategies so check it out and start incorporating all of this great information into your plan!