Some mistakes can absolutely destroy the chances of editors opening your outreach emails, let alone securing interest or editorial coverage.
PR Daily gives 20 tips for effective email outreach. Some tips are common sense, like personalizing each email with the recipient’s name, using spell check, and including a subject line. Others may not be as well known, such as never attaching documents to outreach emails.
Whether you’re a PR pro who needs to brush up on the basics, or a newbie looking for sage PR advice, this list is worth a look.