Categories: Marketing Strategy

Make Ideas Happen with Asana

Our favorite marketing took this week is Asana, a project management platform. This company was started after the co-founders, Dustin Moskovitz and Justin Rosenstein, created a tool at Facebook that changed how their teams worked together internally. The company’s mission is “to help humanity thrive by enabling all teams to work together effortlessly.” TED, Uber, Khan Academy and the New Yorker all use Asana to track their work and get results. According to Forbes, 140,000 businesses use this software and 13,000 businesses have paid accounts.

140,000 businesses use @Asana for project #management and collaboration. Share on X

Asana Allows Users to:

Take or assign full responsibility on tasks
See project status at a glance without sending an email
Transform conversations into actionable tasks
Choose the updates you want to receive
Track topics that are important to you
Organize individual and shared projects
Set due dates and times for team members
Share documents, folders, and photos
Collaborate with vendors, contractors, and partners

A sample Asana feed is pictured below. Try Asana today to improve your team’s collaboration on shared projects!

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Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.