Check out this interesting post by Andy Edmonds on using Google Analytics to monitor your brand. I tried it on a couple of accounts and found some pretty interesting results. You can set it up in 5 minutes per account.
Brian Shilling
Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.