TubeMogul just released the results of an interesting study showing almost 16% of viewers will abandon watching a video if there is an ad before the video starts playing. Read the full report.
This is interesting data since many online advertisers may be paying on a cost per impression model when the viewer did not even watch the ad.
Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…
Note: This blog post was originally published September 20, 2021, and has been updated…