Categories: Marketing Strategy

The Importance of Social Media Listening

The annual Healthcare IT Marketing and PR Conference (HITMC) is taking place in New Orleans in just a few short weeks! Our healthcare marketing consultants are excited to attend the event. This year our agency is a gold-level sponsor, and our team has been busy planning a fun and creative marketing theme.

Before the conference, we wanted to share one of the top trends we think Health IT marketers should keep an eye on this year: social listening.

Evaluating online comments and brand mentions can help you understand your target audience’s thoughts, interests, hobbies, wants and needs. While social monitoring focuses on determining what people say, social listening takes it one step further, analyzing conversations to learn how people feel.

Check out the HITMC blog to view our full post on social listening for B2B marketers.

Attending HITMC? Stop by our table! We’d love to learn about the marketing trends you’re watching this year.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.