Categories: Branding

Starbucks goes upscale

Starbucks is remodeling 3 stores in Seattle attempting to rebrand itself to upscale clientele by offering not only coffee, but live music and alcohol. About time…my local coffee shop in Oregon, My Coffee, already has wine tasting nights and live music on Friday. I think it’s the first good move Starbucks has made in a long time. Now they just have to get themselves out of lower-end retail chains. It always amazed me they didn’t use a different brand name in those lower-end locations.

Your thoughts?

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.