Categories: Branding

Take a ride on the Wonder Wheel

Although it’s been out awhile, I just started playing with Google’s Wonder Wheel. If you perform a Google search, you will see a “show options” link at the top. If you click on this link, you will get a bunch of different Google tools including the Wonder Wheel.

I’ve found the Wonder Wheel really useful in trying to come up with keywords and key phrases for websites. It’s a much different tact than the Google Keyword Tool which just starts spitting out phrases and data at you. The Wonder Wheel makes you think visually about the relationship between words and phrases. I thought I had exhausted volume-getting terms for a particular niche, just to find a couple more using the Wonder Wheel. It’s just another tool to add to your keyword analysis arsenal.

Do you have a particular tool you use often for building keyword lists?

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.