Categories: News

The best Superbowl ad was cheap

The best Superbowl ad last Sunday was Google’s. Hands down.

It’s so simple anyone with a computer and free movie editing software could have made it – as witnessed by the Tiger Woods spoof of the video that was up by Monday.

The real power of that Google ad was the message, the music and the emotional connection it made with the viewers. Contract that with all the inane ads of people slapping each other in the head. Simple sophistication and emotional connection sells.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.