Visual Website Optimizer or VWO for short is a helpful A/B testing tool for marketers! With VWO, you will be able to change elements of your website whether it be a headline or the placement of an image to see what design works best. VWO divides your website’s traffic between all of the different designs and tracks the one that works the best for your business. Tracking analytics includes revenue, signups, clicks and any other conversion type goal you may have. VWO also comes with a helpful heatmap tool that tracks what catches your visitors’ attention when they come to your site. You can analyze what they click on most frequently and figure out if the links you are attempting to highlight are effective or if there are other elements of your site that are distracting. VWO also provides users with the opportunity to analyze their mobile and tablet websites if they are compatible with these devices: iPhone, iPad, Android, and Windows Phones. VWO provides access to great tools that can help you make your website the best it can be! Start a 30-day free trial today!
