Effective project management is your marketing strategy’s secret sauce

I’m a firm believer that done is better than great. 

Lack of planning with a side of perfectionism can prevent you from executing effective marketing campaigns or launching new creative. I’ve been there, most marketers have. 

Experience has shown that marketers can overcome some of these challenges with top-notch project management. 

While it might not come naturally to everyone, it’s a skill that can improve with practice and discipline, and it just might be the secret sauce your marketing plan has been missing. 

Platform, process, and workflow

Your journey starts with an easy-to-use project management platform for exchanging documents, information, deadlines, and approvals. 

The Clarity Quest team uses Basecamp to communicate with our clients.  

You can not only keep track of art files and approvals but perhaps, more importantly, you can set deadlines for yourself and others on your team.

When you set deadlines, you want to make sure everyone you’re working with understands the process for how to meet those deadlines, and that missing them has downstream consequences.

For example, if your client wants to launch a new website on a specific date, but fails to meet early project milestones such as approving the site map or copy, a project manager can easily point to the impact this has on the launch date. 

Creating a workflow that assigns specific tasks and milestones to individuals breaks down the work into actionable steps that helps your team visualize how they will get to their end goal of launching a new website, or whatever the project may be. 

Being organized isn’t the same as effective project management

It’s one thing to be organized; it’s quite another to manage a project that requires feedback and approval from others. You simply can’t Marie Kondo your way to a new website. 

Creative services project management requires someone who can see your goals from all angles and knows to ask the questions you may have missed. 

Having worked on the client-side of the desk for many years, it can feel like some initiatives will never see the light of day. Don’t let poor project management prevent your company from exceeding its marketing goals and objectives. 

When you hire a full-service marketing agency, you’re also engaging a skilled project management team to make sure projects get done, on time and within budget.