Categories: Online Marketing

Lessons in Ignoring Yahoo!


You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked him where he found us, it wasn’t Google. Gasp. It was a very long tail search term on Yahoo! organic results. A term I didn’t even know our firm was ranked #1 for on Yahoo! Gasp again.

Yes, this was a very tech-savvy individual. Yes, it was a technically sophisticated company. Then I remember the early adopters all used Yahoo! first. My first web-based email account in the mid-nineties was a Yahoo! account which I own to this day.

So Yahoo!, I’ll give you your due from now on. Yes only 15% of technology buyers search on you vs. Google, but that’s still a really big number.

Oh and by the way, that Yahoo! ranking was due to the fact we wrote great text and coded our site properly – amazing how that works.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.