You gotta love when the web teaches you a new lesson. We had a call yesterday from a great Michigan-based prospect and when I asked him where he found us, it wasn’t Google. Gasp. It was a very long tail search term on Yahoo! organic results. A term I didn’t even know our firm was ranked #1 for on Yahoo! Gasp again.
Yes, this was a very tech-savvy individual. Yes, it was a technically sophisticated company. Then I remember the early adopters all used Yahoo! first. My first web-based email account in the mid-nineties was a Yahoo! account which I own to this day.
So Yahoo!, I’ll give you your due from now on. Yes only 15% of technology buyers search on you vs. Google, but that’s still a really big number.
Oh and by the way, that Yahoo! ranking was due to the fact we wrote great text and coded our site properly – amazing how that works.
