MatchPoint, a search-based application for finding journalists, launched this week. MatchPoint’s contact management application spiders a massive proprietary database of online and print editorial content to produce a list of journalists ranked on how closely the journalists’ bodies of work match the search query.
To create the list, the user enters keywords, a pitch letter, or the lead paragraphs of a news release into a search box. To ensure greater accuracy, the user can modify the search algorithm by adjusting the relative weight of four parameters: article relevance, how recently the article was written, media outlet reach, and frequency of articles.
We’ve signed up for a free 10-day trial, so we’ll report back with findings in a couple of weeks.
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Note: This blog post was originally published September 20, 2021, and has been updated…