Public Relations

Looking for the right journalists? Check out MatchPoint

By February 3, 2009 No Comments

MatchPoint, a search-based application for finding journalists, launched this week. MatchPoint’s contact management application spiders a massive proprietary database of online and print editorial content to produce a list of journalists ranked on how closely the journalists’ bodies of work match the search query.
To create the list, the user enters keywords, a pitch letter, or the lead paragraphs of a news release into a search box. To ensure greater accuracy, the user can modify the search algorithm by adjusting the relative weight of four parameters: article relevance, how recently the article was written, media outlet reach, and frequency of articles.
We’ve signed up for a free 10-day trial, so we’ll report back with findings in a couple of weeks.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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