Categories: Marketing Tips

May 8 – Ann Arbor SPARK Presents Return on Marketing Investment Roundtable

Ann Arbor SPARK will hold a marketing roundtable discussion this Tuesday, May 8 entitled “Return on Marketing Investment.” The roundtable will be held live and via a webcast and will teach attendees about simple ROI metrics, and provide a panel to answer questions and provide a range of insight. Panelists include Bud Gibson – Creator of EMU’s Integrated/SEO Marketing Program, Jeff Ewald – Founder of Optimization Group – a measurement and analytics company for marketing and marketing communications, and Eric Jacobson – CFO of Amplifinity, Inc. – a company that helps track Word of Mouth campaigns and provides performance metrics. The roundtable will be streamed from 5:40-7PM by Magic Coast, and will be held live at SPARK Central (330 East Liberty, Lower Level, Ann Arbor, MI 48104) from 5-7PM, with registration and networking before the discussion.

 

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Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.