I’ve dug into Seth Godin’s new book The Dip after hearing him speak in Ann Arbor yesterday. One section really hit home. He states a well-known study shows typical salespeople quit after the fifth contact with a prospect. Yet 80% of customers buy on the seventh contact.
In business development and sales roles, I’ve fallen prey to abandoning prospects after only a few contacts. I’m going to try harder to make it through the sales dip, are you?
Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…
Note: This blog post was originally published September 20, 2021, and has been updated…