Marketing Tips

The Sales Dip

I’ve dug into Seth Godin’s new book The Dip after hearing him speak in Ann Arbor yesterday. One section really hit home. He states a well-known study shows typical salespeople quit after the fifth contact with a prospect. Yet 80% of customers buy on the seventh contact.
In business development and sales roles, I’ve fallen prey to abandoning prospects after only a few contacts. I’m going to try harder to make it through the sales dip, are you?

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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