Categories: Content Marketing

Search Engine Copywriting Tips

Check out Carrie Hill’s great advice this week on writing copy for search engines. There are some simple tips such as using tildas instead of pipes or dashes on a web page title to stand out from the organic search crowd. Carrie also offers some great advice on formatting pay-per-click (PPC) ads.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.