Validating what we have been seeing for awhile with our clients, senior marketing executives view search engine optimization, pay-per-click (PPC) and e-mail tactics as the three most effective tools, according to a new study by Forbes Media.
Among the pool of senior marketing executives, the tools seen as most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%) and pay-per-click/search marketing (32%).
Respondents to Forbes’ survey rated ad networks and video ads as least effective.
The study, “Ad Effectiveness Survey,” received 112 responses from senior marketing executives.
Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…
Note: This blog post was originally published September 20, 2021, and has been updated…