Validating what we have been seeing for awhile with our clients, senior marketing executives view search engine optimization, pay-per-click (PPC) and e-mail tactics as the three most effective tools, according to a new study by Forbes Media.
Among the pool of senior marketing executives, the tools seen as most effective for generating conversions were SEO (48%), email and e-newsletter marketing (46%) and pay-per-click/search marketing (32%).
Respondents to Forbes’ survey rated ad networks and video ads as least effective.
The study, “Ad Effectiveness Survey,” received 112 responses from senior marketing executives.
