Categories: Content Marketing

The Power of Video for your Business

There are lots of reasons to post online videos and to embed them in your corporate website. Here are a few of the big ones:
1) Search engines are now ranking videos and there’s a lot less competition in this area than for web page rankings.
2) According to case studies performed at StomperNet, People remain on web pages with embedded videos over 4 times longer than pages without video.
3) Prospects get a more personal view of you and your company.

Check out a video overview of Clarity Quest Marketing I recorded with Adobe Captivate and a Snowball microphone on its standard mini tripod. It took about 4 hours total for this first attempt and that included writing the script. Captivate has a bit of a learning curve, but it’s easier than other Adobe products I’ve tried. The Snowball USB microphone is an amazing product. It’s super easy to use and records a very professional audio output.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

Recent Posts

The 15 Best Healthcare Marketing & Advertising Agencies in 2026

Introduction Healthcare marketing is at an inflection point. The convergence of artificial intelligence, omnichannel personalization,…

5 days ago

The importance of B2B health tech patient journey mapping

  Note: This blog post was originally published September 20, 2021, and has been updated…

11 months ago