Categories: Branding

When Naming, Don’t Forget About Expired Domains

A few years ago we were really struggling with naming a new company and its associated product launch.

We came up with a product name the client liked immediately, but finding a company name and available .com domain was proving much more elusive. In frustration, I turned to looking at expired domains.  Sites such as Name.com offer an expired domain search option that allows you to enter in a string of keywords and find domains that have recently expired.  After a few searches, I found the perfect name and associated URL and within 2 hours the client had approved it.  Mission accomplished.

Author:

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.