3 Benefits of Geolocation for Marketers

Marketers are constantly trying to figure out the best ways to target the right customers, at the right time, in the right location. With geolocation software, marketers can be assured that their marketing communications efforts are reaching the subset of consumers that is most likely to turn into paying customers. With geolocation software, marketers can:

1. Target consumers in relevant locations – By knowing the physical location of potential customers, marketers can more effectively reach out to local consumers. This assures that marketing messages are more strategically targeted to those who are in a position to make a purchase.
2. Show different content to different people – If, for example, your business operates in multiple cities, geolocation software can assist your marketing efforts by displaying the appropriate messaging to people in each location. This helps to decrease the amount of wasted advertising shown to those outside your service areas.
3. Even reach mobile users effectively – Due to slow connection speeds and data usage limitations, about 80% of mobile web users opt to connect their device to WiFi, meaning geolocation can accurately target mobile web traffic as well.

In addition to geolocation being a beneficial tool for marketers, consumers should also be excited about this developing technology. For consumers, geolocation means an increase in relevant advertisements and a reduction of spam, all while maintaining personal privacy.