Hands down, LinkedIn is the best social network for B2B marketers.
With more than 500 million active professionals, 80% of B2B leads generated through social media come from LinkedIn.
The question every B2B marketer should be asking themselves is what they can do to increase the visibility of their company’s profile and get a share of those eyeballs.
While using LinkedIn for direct sponsored content ads and account-based marketing can quickly fill your funnel, make sure you’ve built a strong foundation for success with a stand-out LinkedIn Company Page.
Here are five steps you can take right now to optimize your company’s LinkedIn presence:
Of course, these LinkedIn Company Page optimization tips fall flat if you’re not regularly posting content and engaging with your network. Posting at least 2x per week is highly recommended, and don’t forget to interact with people who comment on your posts.
If your company doesn’t have or is underutilizing its LinkedIn Company Page, you’re missing out on one of the most cost-effective ways to get your brand in front of current and prospective customers and clients.
Make LinkedIn part of your social media strategy and be sure to follow Clarity Quest on LinkedIn.