With the holiday season in full swing, it’s easy to go into full tactical survival mode at work. However, I find it’s fruitful during this busy time to reflect on the past year and plan for the next one. Our post Why High-Growth Marketers are Embracing Strategic Planning dives into high-level justifications for taking the time to reflect and plan your 2019 marketing.
Next, we’re offering thoughts and recommendations for actual client and prospect questions. This month we tackle how long you should give marketing campaigns to work. Hint: it depends on several factors we discuss.
Finally, we have some thought-provoking curated content on permission marketing and IoT to round out the year. Here’s to a great 2019.
Happy Holidays, Chris Slocumb | CEO
Why High-Growth Marketers are Embracing Strategic Planning
Would you impulsively buy a fixer-upper house? Of course not. You’d come up with a plan first, to get to the house you want and for the price you want. The same goes for marketing. You need a marketing plan to get the desired results.
More often now, marketers realize the value of investing time and money into creating a marketing strategy. In our experience, the companies that make that investment see the most financial growth.
How Long Should I Give Marketing Campaigns to Work?
You asked, we answered. Marketing campaigns will result in lead generation eventually…right? All marketers ask themselves this at some point. We’ve responded to some of your questions around how long you should give for your marketing campaigns to work.
People receive dozens of promotion emails, have endless notifications on social media, and see countless ads. If you truly want to stand out from the noise, be a permission marketer.
Develop an audience of people who want your content, look forward to receiving it, and permit you to send them content. Earn their permission. If your next scheduled email didn’t go out, would anyone complain?
Do you have a marketing question we didn’t answer this month? Reply to this email and ask away. We’re answering questions in future blog posts and newsletters.
About Clarity Quest Clarity Quest combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the U.S. Founded in 2001, we have offices in Ann Arbor, Seattle, Philadelphia and Connecticut.
