When’s the last time you evaluated your company’s brand and identity? Does your logo still represent your promise? As Seth Godin writes, “…a logo is the Post-it reminder of your promise.”
This month we updated our super popular post, “The evolution of tech logos.” Check out how and why corporate logos evolved over time. You won’t believe what Google’s first logo looked like in 1997!
Keeping with the branding/messaging theme, we share our favorite branding expert Simon Sinek’s Starting withWhy Ted Talk. It’s been around for a while now, but still is pure branding genius.
Chris Slocumb | President
The evolution of tech logos
Your brand reflects your core values and who you are. Companies must update their brand if they evolve as a company. As part of those updates, logos are often changed as well.
We evaluated eight technology company’s logo design evolutions and were surprised to see the variations in updates between big and small, few and many, and simple and drastic. Check out the design history of Apple, GE, Google, IBM, Instagram, Intel, Microsoft, and Twitter.
This month we updated our B2B Brand Personality Survey. Why does your organization do what they do? Is that clear through your brand? Not sure? Spend five minutes and learn if your brand is connecting with your target audience and communicating your promise.
Be the kind of leader that inspires. You don’t do that through a clever sales pitch, an email blast, or bragging about the edge you have over competitors. You do it by positioning your brand differently, starting from the inside out. Start with why.
Trends come and go. Some stay and stick around for years and genuinely impact the world. Others disappear before the next season. Here are some software tech trends that emerged in 2018 that are here to stay this year.
Are you a marketing or PR professional in the healthcare industry? Consider attending the Healthcare and IT Marketing & PR conference (HITMC). This event focuses on health tech marketing and is run for marketers, by marketers. This tight-knit community is a great resource and a fun group of people. Let us know if you’d like to go, we can get you a discount!
Already going to HITMC? Don’t forget to participate in the HITMC awards! Nominate an individual or company that had a stellar 2018 in the health IT field.
About Clarity Quest Clarity Quest combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the U.S. Founded in 2001, we have offices in Ann Arbor, Seattle, Philadelphia, and Connecticut.
