When asking customers to describe a B2B brand, they often use the words conservative, sterile, boring, cold, or safe. B2B brands need to shift from being institutional to being relational. This is what brand personality is all about.
A successful brand personality will elicit an emotional response to your purpose and motivate people to buy or employees to become dedicated. These people can see your value and they will want to align themselves with you.
Discover your brand personality with our free survey
Take our brand personality survey to assess the state of your brand and get recommendations on where it needs to go. There are no wrong answers.
7 questions in less than 3 minutes