Visual design resources
Logos, font choices, color palette - these are all visual design elements that make up your brand’s identity and improve user experience. Have you ever thought about the impact of the font for a website? Or why certain logos have barely changed throughout the years (think Apple or Google)? Take a look at how our team approaches visual design and learn about what works, and even more importantly, what doesn’t when it comes to what you convey with your brand.
Presenting logo design concepts in a way that gets to an optimal result
Creating a new logo can be an exciting or frustrating process, depending on how the creative agency and client approach the project. Here are a few tips on how we present logo concepts in a way that results in happier clients and faster approvals.