Account-Based Marketing Resources

Account-based marketing (ABM) is an effective channel for companies that have identified target accounts, have sales and marketing departments aligned, and want to deliver personalized experiences to elevate their go-to-market strategy.

ABM can be implemented on a few different levels (1:1, 1:Few, 1:Many), and you need to evaluate your organization’s goals and sophistication to decide which is best for you.

Is your company ready to take its marketing program to the next level? Read through our resources to find the answer.

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ABM Basics

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What You'll Learn

Learn how to get started with ABM, the different strategies, and the importance of partnering with sales for successful execution.

ABM Strategy

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What You'll Learn

Put your ABM plan into action. Learn the ‘how to’ from marketing experts who do this every day.