Marketing strategy resources

Marketing budgets, marketing plans, marketing strategies… The magnitude of strategic planning can be enough to stall any marketing initiative, but don’t let the fear of the unknown prevent you from getting started. Browse some of our favorite marketing strategy resources for inspiration.

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Five ways to set an optimal B2B marketing budget

Determining the ideal marketing spend for your company can be a daunting task. Fear not — we can help.

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How long should I give marketing campaigns to work?

In a world where people expect immediate gratification, it’s often difficult to stay the course with marketing campaigns that take time to cultivate results.

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Five tips for organizing an effective B2B word-of-mouth strategy

Word-of-mouth (WOM) marketing is one of the oldest, yet effective, marketing methods that works not only for consumers but also for businesses.

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Stop planning the fun out of marketing and just do it

Do you need a plan or do you just need to get to work? Answer these simple questions to find out.