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Event success resources

With success in marketing and public relations at some of the largest healthcare and technology trade shows, we’ve learned a thing or two about what to do — and what not to do — at industry events.

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HIMSS success guide

Successful marketing at the largest healthcare IT trade show takes 13+ months to get right. Make the most of your investment with these insider tips for before, during, and after the show.


BIO success guide

Standing out at the largest biotechnology and life sciences trade shows takes more than an exciting new product. Get our 13-month guide to preparing for the BIO International Convention.


Pack your trade show rescue box and be prepared for anything

Have you ever been caught in a trade show booth when you suddenly realize you need an extension cord? Be ready for anything that happens on the show floor with this emergency kit.


Successful trade show PR

Engage the media before, during, and after big conferences with our proven strategies to communicate your brand message and value propositions.