Event success resources

With success in marketing and public relations at some of the largest healthcare and technology trade shows, we’ve learned a thing or two about what to do — and what not to do — at industry events.

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HIMSS success guide

Successful marketing at the largest healthcare IT trade show takes 13+ months to get right. Make the most of your investment with these insider tips for before, during, and after the show.

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BIO success guide

Standing out at the largest biotechnology and life sciences trade shows takes more than an exciting new product. Get our 13-month guide to preparing for the BIO International Convention.

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Pack your trade show rescue box and be prepared for anything

Have you ever been caught in a trade show booth when you suddenly realize you need an extension cord? Be ready for anything that happens on the show floor with this emergency kit.

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Successful trade show PR

Engage the media before, during, and after big conferences with our proven strategies to communicate your brand message and value propositions.