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Brand Strategy and Positioning Resources

B2B companies enjoy going through the branding process but the result is usually boring. The good news, it doesn’t have to be that way. Browse these branding resources to learn how intentional, creative brand marketing can give a B2B company a personality that balances authenticity and aspiration with functionality.

brand strategy and positioning

Brand Strategy

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What You'll Learn

Branding, messaging, and positioning are often afterthoughts in small- and medium-sized healthcare organizations when they should be part of the roadmap. Check out these resources and ensure marketing is a part of your overall strategic plan.

Brand Positioning and Messaging

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What You'll Learn

Brand messaging, positioning, logos, colors, and fonts are all part of the bigger strategy, but how do they fit together? Learn how by browsing these resources.