The importance of a style guide
Developing and sticking to a brand style guide is essential for building a consistent, authentic, and trustworthy brand. Learn about six key elements to include in your brand style guide.
Marketing challenge: M&A branding scenario
The challenge: A company with weak brand recognition is acquiring one with stronger brand recognition and leadership wants to ensure the acquisition target’s brand does not overshadow the acquiring company’s brand and positioning. Learn how we would handle this case.
Humanizing the B2B brand: A brand personality survey
Take this quick 7-question survey to assess the state of your B2B brand and get recommendations on how to improve it.