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DataFirst Website

Responsive website design for DataFirst
DataFirst explainer video on website
Silverback software diagram

DataFirst is a loyal customer who came back to us for help during a significant shift in their leadership team, vision, and overall go-to-market strategy.

They needed to rebrand and reposition their corporate messaging, product architecture, and website to change the perception that they were a commodity purchase. To solve for this we:

  • Elevated the corporate and product messaging to communicate their enterprise solution and to speak to the C-suite at health systems, hospitals, and imaging centers
  • Shifted the brand architecture
  • Redesigned the website – optimizing it for SEO
  • Created several different explainer videos to support the website content
  • Designed graphics to visually communicate the complexity of their technology and product offerings

These strategic shifts effectively position DataFirst as an enterprise solution that solves interoperability challenges with an imaging workflow engine.

View the DataFirst website.

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Close Menu
  • Case Studies
    • See Our Results
    • Portfolio
  • Services
    • Planning & Strategy
      • Marketing Plans
      • Competitive Marketing Research
      • M&A Marketing
      • Outsource Marketing Services
    • Branding
      • Brand Strategy
      • Brand Messaging
      • Graphic Design
      • Public Relations
    • Digital Marketing
      • Websites
      • SEO
      • Digital Advertising
      • Social Media
      • Video
    • Lead Gen & Nurture
      • Account-based Marketing
      • Content Marketing
      • Marketing Automation
      • Trade Shows & Events
  • Industries
    • Healthcare Tech
      • B2B Healthcare IT
      • B2B Healthcare Software
      • Telemedicine Systems
    • Biotechnology
      • Biopharma Vendors
      • Laboratory Systems
      • Pharmaceutical Manufacturing
    • Medical Devices
    • Information Tech
      • SaaS & Cloud Services
      • Technology & IT Services
    • Investment Firms
  • Why Us?
    • Leadership
    • In the News
    • Partners & Certifications
    • Associations
    • We Give Back
  • Resources
    • Marketing Learning Hub
    • Blog
    • Newsletters
  • Contact
    • Careers
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