Gender Differences in Search Infographic

Gender Differences in Search Infographic

Men

• Use a broader set of search terms to cast a wider net
• Spend more time on search engine results pages than women
• 5.4 times more likely than women to consider results lower on the page
• View 3 more pages than women, on average

Women

• Use more specific search queries for more focused results
• Do not scroll down the search engine results page as much as men and primarily focus on results #2 and #3
• Open additional browser tabs to conduct more complex searches
• Spend more time browsing websites and repeatedly view previous results

Sources: 7thingsmedia, Reboot SEO and Web Marketing