Welcome to the December 2020 Clarity Quest Newsletter.

Like many of you, our team has learned a lot about ourselves and our clients in 2020.

This year has taught us how critical creativity and agility are in the B2B space. To write your company’s unparalleled success story, you must be ready to push boundaries with grace and confidence, no matter what the world throws at you.

The imperative to build organizational resilience into your business strategy will stick around long after the pandemic has passed.

As the year comes to a close, here’s what we’re talking about:

  • How marketing will be different in 2021
  • What’s in Google’s newest search engine ranking factor
  • Why hashtags are important for B2B brands

We’re also excited to announce that Clarity Quest is an official HubSpot Agency Partner. Ready to up your HubSpot game in 2021? We can help.

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Happy Holidays from Clarity Quest

12 ways marketing will change in 2021

From tradeshows to virtual pitches, your marketing strategy will never be the same after 2020. 

Our team shares our thoughts on the year ahead. Don’t miss Part 1 and Part 2 of this series. 

Where do you think marketing is headed?

Read now
marketing in 2021 part i

Google gifts us with page experience ranking signals

Notoriously tight-lipped Google must have been feeling generous this season. With only a few weeks left in the year, Google gifted marketers with a 6-month heads-up on new search engine ranking factors.

Learn more about the new ranking factors Google is calling the page experience.

 

Learn about the new Google page experience
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Yes, Virginia, there is a strategy to B2B hashtags

When it comes to crafting the perfect LinkedIn Company post to drive more leads, hashtags aren’t always top of mind.

Short of going viral, the right hashtag is one of the few ways that people who aren’t already following you on social media are likely to see and engage with your content.

Get our tips for using hashtags to increase visibility for your B2B brand.

Get our tips on B2B hashtags
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Never be limited by other people’s limited imaginations.

— Dr. Mae Jemison, the first African-American female astronaut

Chris Slocumb

Many thanks to you, our loyal readers,
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Chris Slocumb | President, Clarity Quest
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About Clarity Quest
Clarity Quest combines technology know-how with creativity and marketing acumen to grow technology and healthcare companies across the U.S. Founded in 2001, we have offices in Michigan and Connecticut.