Welcome to the June 2020 Clarity Quest Newsletter.

As we engage in a national conversation about access to life, liberty, and the pursuit of happiness, it’s critical our values are part of our company culture.

Clarity Quest has supported crowdfunded microloans to underserved communities via Kiva for more than 12 years.

To date, we’ve contributed to 144 loans, and this month we’ve supported four minority-owned U.S. businesses.

We’re committed to making this the primary focus of our ongoing 2020 social giving campaign. And we’re actively engaging as a team to determine how we can do better.

As you read the articles below, think about the role marketing can play in defining and sharing your company values.

Clarity Quest newsletter logo

Tips for selecting the right marketing agency

Shared values, open communication, and trust are just a few of the criteria critical to selecting the right marketing agency for your business.

Here are our updated tips for making the right marketing match!

Make the right marketing match
choosing agency blog post featured image

Developing the right content for every stage of the buyer’s journey

Just like selecting the right marketing agency, your buyers are also sizing you up. Offering a glimpse into your company culture and values is a great way to build awareness and invite people to learn more about your organization.

Finding the right content for every stage of the journey can be challenging.

Here’s a handy guide to help you generate more leads.
Lead gen success for every stage of the buyer's journey
Awareness, consideration, purchase

Making time for small blocks of normal

Every May, the Clarity Quest team gets together for a team-building event—except during a global pandemic.

With so much doom and gloom, plus an influx of new clients, new parenthood, and childcare, our team needed a break to get silly and recharge.

Read more about our tiny campfire experience!
Tiny Campfire screenshot

A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.

— Simon Sinek

Chris Slocumb

Many thanks to you, our loyal readers,
Chris signature

Chris Slocumb | President, Clarity Quest
Follow me on Twitter @cslocumb

About Clarity Quest
Clarity Quest combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the U.S. Founded in 2001, we have offices in Ann Arbor and Connecticut.


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