Welcome to the March 2020 Clarity Quest Newsletter.

This isn’t exactly the March madness we had in mind. As the effects of COVID-19 and shelter in place orders have transformed the globe, things at Clarity Quest are humming along – and we’re here to help.

With this new “stay at home” reality top of mind, here are some resources to help your company continue to thrive:

  • Tips for making your work at home experience a success.
  • What happens when your industry’s biggest event is canceled?
  • Start planning for unplanned sales opportunities.

Special offer: we’re also available to review your internal communications, customer emails, and press releases related to COVID-19 at no cost. Simply reply to this email or reach out to me at chris@clarityqst.com for more information.

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Tips for making your work at home experience a success

During the past few weeks, many professionals have found themselves unexpectedly working from home, alongside their spouses, partners, children, and pets.

Working from home and co-working spaces is the norm for the Clarity Quest Marketing team.

To help your team succeed during this new reality, we’ve gathered some expert advice from our veteran remote team.

Tips to make working from home a success
Tips for making your work from home experience a success

What happens when your industry’s biggest event is canceled?

Do you have a back-up plan if an event you’re planning to attend is canceled?

As the list of healthcare and biotech events being canceled grows, marketers are scrambling to figure out how to make meaningful connections with prospective customers after missing their industry’s most important events.

For many marketers, this is an opportunity to get creative. Within hours of cancellation announcements, companies started:

  • Offering planned education sessions as webinars
  • Scheduling virtual demos
  • Sharing case studies, white papers, and slide decks via email and on social

Contingency planning just took a top spot in our trade show planning checklist!

Read more
What happens when your industry event is canceled?

Your company’s growth mindset can drive marketers nuts. Upfront planning can help you stay sane.

Marketers, you’ve all been there. Your leadership team sees an opportunity outside of the pipeline and they want you to get a new campaign out ASAP to drive leads or support a last-minute event.

While you know marketing campaigns take months to plan, and it’s not easy to whip up high-quality content and creative on the fly without losing focus, it’s also important that marketing is seen as a team player, always ready to support the organization.

Here are some ideas about how to plan ahead and keep a great relationship with sales and executive leadership in a climate of opportunism … without losing your marbles.
How marketing can support deal flow outside the pipeline
Feeling opportunistic? How marketing can support deal flow outside the planned pipeline

In the midst of movement and chaos, keep stillness inside you.”

— Deepak Chopra

Chris Slocumb

Many thanks to you, our loyal readers,
Chris signature

Chris Slocumb | President, Clarity Quest
Follow me on Twitter @cslocumb

About Clarity Quest
Clarity Quest combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the U.S. Founded in 2001, we have offices in Ann Arbor and Connecticut.

Connect with Clarity Quest

The Health and IT Marketing Community Conference scheduled for May has been postponed, more information coming soon!

You can also keep up with our latest happenings on our marketing blog.


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