Generating leads for a holistic health provider

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Key points

  • Clarity Quest helped a local healthcare practitioner finally reach ROI goals on his digital ad campaigns.
  • We corrected key Google Ads account issues that were costing the practice thousands of dollars in wasted ad clicks.
  • The account click through rate went from 0.6% to over 4% after our improvements.

When Ann Arbor Holistic Health turned to Google’s support specialists for help with their pay-per-click account, Google recommended Clarity Quest’s certified pay-per-click advertising experts.

Prior to contacting Clarity Quest, Ann Arbor Holistic Health’s Google Ads account had been running for three years, but never received expert attention. Since Google Ads is the main source of new patients and revenue for their practice, they knew account optimization was long overdue.

Ann Arbor Holistic Health offers a comprehensive holistic approach to helping people facilitate the natural & instinctive healing process of the human body.

Improving PPC Efficiency

Clarity Quest completed a comprehensive review of Ann Arbor Holistic Health’s entire Google Ads account. We sifted through three years of Google Ads campaigns to find what was working and what wasn’t. Optimizing the overall structure of the account, campaigns, and ad groups was the first step towards improving efficiency, increasing quality scores, and reducing cost-per-click.

Our healthcare marketing agency also added new keyword opportunities and altered keyword match types to capture more targeted search traffic, added enhanced Google Ads features like expanded ads and ad extensions, and created a master negative keyword list to prevent wasteful clicks.

Finally, we discovered and fixed critical account issues that led to thousands of dollars in wasted advertising costs over the past three years.

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In the first two months after Clarity Quest optimized their Google Ads account, Ann Arbor Holistic Health experienced:

  • 75% increase in click volume
  • 26% decrease in cost-per-click
  • Increased click-thru-rate from 0.6% to over 4%
  • Improved quality scores
  • More lead calls
Gary Merel

“The money I’ve spent with Clarity Quest is the single best marketing investment I’ve ever made. Clarity Quest has been instrumental in helping to manage my Google Ads account. As a result of their expertise there has been a substantial increase in traffic to my website. More importantly, there has been a measurable increase of new clients to my practice. I will continue to engage the expertise of Clarity Quest to help maintain my web presence.”

Gary Merel M.S. L.Ac. | Ann Arbor Holistic Health

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