As a distinguished international organization of planners, designers, and manufacturers, CRB wanted to enhance brand visibility for advanced technology and manufacturing projects by building its reputation throughout the U.S. and local media outlets.
CRB SUCCESS STORY
PR and SEO combination shares innovation story of leading sustainable biotech engineering, architecture, and construction company
200+ media placements with leading industry publications within 18 months
Coveted interview with Reuters on the latest in alternative-based protein manufacturing
A Collaborative Approach
As PR and SEO experts, we understand how critical it is to get timely information to the right audience at the right time while getting valuable backlinks for SEO.
PR and SEO go hand in hand to help get the most out of every story. Both work together to ensure CRB receives the most attention and increases brand awareness across as many channels as possible.
We combined on-page SEO services with editorial placement and content generation for a successful combination.
Our PR Approach
At Clarity Quest, we know a good story when we see one. Our PR team has strong relationships with the media to help elevate our clients and push them into the spotlight they deserve.
We provide the following ongoing PR services for CRB:
- Provide media relations services that make CRB stand out within their industries
- Align messaging across content and talking points
- Conduct media briefings around critical events or publications
- Secure earned media interviews, guest articles, and podcast features
- Secure opportunities for a series of contributed articles with various publications
- Develop strategy, write, and secure coverage for news releases
- Schedule media interviews during trade shows
- Coach executives during media interviews
- Work with subject matter experts (SMEs) to ghost-write articles
- Build and maintain a database with leading industry publications
- Secure additional coverage in Europe
Our SEO Approach
We completed the following SEO services for CRB:
- Conducted key phrase research to identify top targets and improve on-page optimization
- Completed a comprehensive website SEO audit to fix issues and make site speed recommendations
- Performed a competitive analysis to identify link and content opportunities
- Worked closely with PR efforts to identify backlink opportunities