AI medical coding automation leader Fathom is focused on increasing market visibility in support of future funding rounds while expanding brand awareness among large physician practices and health system RCM leaders.
FATHOM SUCCESS STORY
Targeted PR in trades and content marketing strategy deliver ROI and $46M Series B funding support
Fathom earns prominent placements, including a cover story, in leading industry publications as a result of earned media and content partnership with Clarity Quest.
Industry: Healthcare Tech
Stage: Private; Series B
Results by the numbers (within the first 9 months)
High-value placements and mentions in BC Advantage, For the Record, and RevCycleIntelligence.
Addressing medical coding and RCM challenges
Our PR team kicked off the project by identifying a target list of trade media publications and developing pitches that could best tell Fathom’s story in helping the industry tackle medical coding challenges with AI and deep-learning technology.
In tandem, our content team developed a content calendar to complement the media strategy. The website content served multiple purposes, including providing valuable educational resources for prospects, editors, and reporters and creating assets for social media to drive more traffic to the Fathom website.
Like many health tech organizations, the Fathom leadership was pressed for time and needed a trusted partner who could deliver. Fathom’s commitment to trade media and putting quality over quantity ensured quick success.
The Clarity Quest team looks forward to its continued PR and content partnership with Fathom and expanding our relationship into digital marketing campaigns for lead generation.
"Clarity Quest is a true partner and part of our success."
The Clarity Quest team brings a continuous stream of earned media opportunities to us and I’ve been impressed with the high quality of their writing and knowledge of the healthcare market and its relevant stakeholders.
Amit Jayakar, Chief Commercial Officer | Fathom