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FATHOM SUCCESS STORY

Targeted PR in trades and content marketing strategy deliver ROI and $46M Series B funding support

Fathom earns prominent placements, including a cover story, in leading industry publications as a result of earned media and content partnership with Clarity Quest.

Fathom white icon
white Fathom logo

Industry: Healthcare Tech
Stage: Private; Series B

HIGH-VALUE PLACEMENTS

Results by the numbers (within the first 9 months)

1
cover story in BC Advantage
8
articles/interviews
27
press release pick-ups
BC Advantage logo
for the record magazine logo
RevCycle Intelligence logo

High-value placements and mentions in BC Advantage, For the Record, and RevCycleIntelligence.

BC ADVANTAGE COVER STORY

Fathom even secured one in-person lead during a trade show after a prospect read the cover story in BC Advantage.

Download the full cover story

Addressing medical coding and RCM challenges

Our PR team kicked off the project by identifying a target list of trade media publications and developing pitches that could best tell Fathom’s story in helping the industry tackle medical coding challenges with AI and deep-learning technology.

In tandem, our content team developed a content calendar to complement the media strategy. The website content served multiple purposes, including providing valuable educational resources for prospects, editors, and reporters and creating assets for social media to drive more traffic to the Fathom website.

Like many health tech organizations, the Fathom leadership was pressed for time and needed a trusted partner who could deliver. Fathom’s commitment to trade media and putting quality over quantity ensured quick success.

And the best news of all, due to its innovative RCM product, hard work by its executive leadership team, and strong media presence, Fathom recently announced $46M in Series B Funding.

The Clarity Quest team looks forward to its continued PR and content partnership with Fathom and expanding our relationship into digital marketing campaigns for lead generation.

"Clarity Quest is a true partner and part of our success."

The Clarity Quest team brings a continuous stream of earned media opportunities to us and I’ve been impressed with the high quality of their writing and knowledge of the healthcare market and its relevant stakeholders.

Amit Jayakar

Amit Jayakar, Chief Commercial Officer | Fathom

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