FATHOM SUCCESS STORY

Targeted PR in trades and content marketing strategy deliver ROI and $46M Series B funding support

CEO Andrew Lockhart and Chief Commercial Officer Amit Jayakar were responsible for increasing market visibility for Fathom, an AI medical coding automation platform.

Andrew and Amit needed to get their AI coding system in front of healthcare buyers and investors to support future funding rounds while expanding brand awareness among large physician practices and health system leaders. This was particularly challenging because of how crowded the healthcare RCM software space is and the industry’s hesitancy to fully adopt AI solutions.

"The Clarity Quest team brings a continuous stream of earned media opportunities to us and I’ve been impressed with the high quality of their writing and knowledge of the healthcare market and its relevant stakeholders—they are a true partner and part of our success."

Amit Jayakar
Chief Commercial Officer
Fathom

Strategic earned media and content grow visibility for valuation

Fathom sought a health technology public relations agency that could secure earned media placements in trades, write contributed articles, and develop content marketing resources for their website.

Like many health tech organizations, the Fathom leadership was pressed for time and needed a trusted partner who could deliver.

It was a tall order, but the Clarity Quest marketing team was confident that our 22 years of experience could deliver an RCM PR and content plan that would show the results Fathom sought.

Addressing medical coding and RCM challenges

Our PR team kicked off the project by identifying a target list of trade media publications and developing pitches that could best tell Fathom’s story of how they help the industry tackle medical coding challenges with AI and deep-learning technology.

In tandem, our content team developed a content calendar to complement the media strategy. The website content served multiple purposes, including providing valuable educational resources for prospects, editors, and reporters and creating assets for social media to drive more traffic to the Fathom website.

public relations placement in For the Record

HIGH-VALUE PLACEMENTS

Results by the numbers

cover story in BC Advantage

articles/interviews

podcasts secured

High-value placements and mentions in BC Advantage, Becker’s Hospital Review, and RevCycleIntelligence.

BC ADVANTAGE COVER STORY

Fathom even secured one in-person lead during a trade show after a prospect read the cover story in BC Advantage.

Fathom’s commitment to trade media and putting quality over quantity ensured quick success.

Download the full cover story

And the best news of all, due to its innovative RCM product, hard work by its executive leadership team, and strong media presence, Fathom recently announced $46M in Series B Funding.

The Clarity Quest team looks forward to its continued partnership with the industry’s leading AI coding platform.

Targeted PR in trades and content marketing strategy deliver ROI and $46M Series B funding support

"The Clarity Quest team brings a continuous stream of earned media opportunities to us and I’ve been impressed with the high quality of their writing and knowledge of the healthcare market and its relevant stakeholders—they are a true partner and part of our success."

Strategic earned media and content grow visibility for valuation

Addressing medical coding and RCM challenges

HIGH-VALUE PLACEMENTS

Results by the numbers

BC ADVANTAGE COVER STORY

Fathom even secured one in-person lead during a trade show after a prospect read the cover story in BC Advantage.

And the best news of all, due to its innovative RCM product, hard work by its executive leadership team, and strong media presence, Fathom recently announced $46M in Series B Funding.

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