Our PR team kicked off the project by identifying a target list of trade media publications and developing pitches that could best tell Fathom’s story in helping the industry tackle medical coding challenges with AI and deep-learning technology.
In tandem, our content team developed a content calendar to complement the media strategy. The website content served multiple purposes, including providing valuable educational resources for prospects, editors, and reporters and creating assets for social media to drive more traffic to the Fathom website.
Like many health tech organizations, the Fathom leadership was pressed for time and needed a trusted partner who could deliver. Fathom’s commitment to trade media and putting quality over quantity ensured quick success.
And the best news of all, due to its innovative RCM product, hard work by its executive leadership team, and strong media presence, Fathom recently announced $46M in Series B Funding
The Clarity Quest team looks forward to its continued PR and content partnership with Fathom and expanding our relationship into digital marketing campaigns for lead generation.