INTERSECT ENT SUCCESS STORY
Digital marketing campaigns help transform ENT care
- Intersect ENT (NASDAQ: XENT) partnered with Clarity Quest to develop a digital marketing strategy to reach ENT surgeons and patients suffering from chronic sinusitis.
- Clarity Quest resourced a digital marketing team including strategy, project management, website development, custom tools, and advertising campaigns experts.
- Campaigns and multiple websites introduced thousands of patients, physicians, and investors to the benefits of Intersect ENT’s devices for use during and after sinus surgery.
Successfully marketing a medical device takes a unique blend of healthcare, technology, digital marketing, and branding expertise to properly position a drug/device combination product to physicians, patients, and investors.
Clarity Quest has become the digital agency of choice for Intersect ENT overseeing their websites and selected digital ad campaigns. The Silicon Valley-based biotechnology company enlisted the help of our UX designers, website developers, copywriters, and digital marketers to enhance their online presence.
Intersect ENT (NASDAQ: XENT) is a medical technology company dedicated to advancing the treatment of ear, nose, and throat (ENT) conditions through evidence-based innovation, providing physicians with solutions to overcome clinical challenges and improve the quality of life for patients.
Telling a cohesive story of medical device innovation
We refreshed Intersect ENT’s digital brand assets to showcase their flagship PROPEL® chronic sinusitis implant technology and SINUVA®, their outpatient nasal polyp drug delivery system. Over the years they had created a strong portfolio of resources for physicians and patients, but needed a better way to organize, present, and distribute the content.
Our branding, user experience (UX), and web development experts recommended and designed a modernized corporate website complete with clean imagery, ample white space, and clear calls to action for all visitors. Our biotech copywriters created website content to clearly articulate the features and benefits of Intersect ENT’s products to each target persona.
“Clarity Quest assisted and advised us take an outdated site design to create a spectacular site that will definitely improve our company’s web presence.”
Elizabeth Anderson, Former Sr. Marketing Communications Manager | Intersect ENT
SINUVA for patients and healthcare professionals
In 2017, we inherited this legacy site (mysinusitis.com) and successfully put it on the map achieving page one organic rankings within six months for many of its top competitive key phrases.
Physician finder tool
We built a custom online tool and database that helps chronic sinusitis sufferers easily find a trained Intersect ENT physician within 100 miles that offers treatments. A self-assessment quiz for sinusitis sufferers points patients to physicians who use Intersect ENT implants in their area.
“In 2017, we were on page one searches for sinus surgery search terms along the likes of Johns Hopkins, Medtronic, and Healthline! Amazing!”
Jeff Quon, Digital Marketing Manager | Intersect ENT